Product limits by plan

Foundation includes up to 30 products. This is usually enough for a business with a small, focused catalog.

Momentum and Apex both remove the product limit entirely, so you can list as many products as your business carries. They also add stock tracking and CSV import, which are not available on Foundation.

If you are on Foundation and find yourself running up against the 30 product limit, or you need to track stock levels as you sell, moving to Momentum resolves both at the same time.